By: Brian Kelm, Director of Entertainment

· Do you provide Quality or Quantity-based 

  Entertainment?

I provide quality-based entertainment that values each and every client I work with even after the event is complete! I take the time to organize, plan, and coordinate your event to a perfect finish! I don't value the success of our business on how many events I can reserve on a weekly, monthly, or yearly basis. Instead, I base my success on the peformance of each event! You need to determine if you want "just anybody" to perform at your event or if you want the satisfaction and personalization of a "quality-based" company!

· Do you want to reserve a DJ or Entertainer?

A disc jockey (DJ) illustrates a stereotype of a guy with some gear, sitting behind a booth, and JUST plays music. All clients that we come in contact with, want MORE that just music. If a DJ makes announcements, interacts with the crowd, plays games, etc. they are doing more than being a DJ. Quite frankly, a celebration needs ENTERTAINMENT and it involves more than just playing music. Creating an atmosphere, making the celebrating fun, enjoyable, and memorable are qualities of an entertainer not a DJ. Due to the amount of time spent planning, organizing, and coordinating an event, an entertainer will charge 2x-3x that of a DJ. The entertainer of your celebration is the most vocal, visible, and acessible representation to you and your guests. Determine what your celebration calls for so you know what type of talent to reserve!

· Does you use legal music?

YES!  With advancements in technology and computers, taking music off the internet via mp3 format without paying for it and burning onto a CD is easier than ever. In mobile entertainment, this type of activity is ILLEGAL and UNETHICAL! Abiding by professional standards and ethics is important in this business and to my clients. Any entertainer stealing music via the internet, not paying for the original copy, and charging for their services is cheating themselves and their clients! I use all LEGAL music that has been paid for, licensed, and insured. Keep this in mind when reserving your entertainment!

· Do you use professional grade equipment?

YES!  I need reliable gear to conduct my performances, but if I wasn't properly trained the gear used means nothing to you and your guests!  Throughout my career in entertainment, I've never had a client say, "unless you're using ... brand of equipment you can't perform at my event."  I've seen plenty of entertainers with the best gear available and no personality or skill. Vice-versa, I've seen entertainers with less professional equipment and an outstanding performance! Anybody can go out and buy equipment, but it takes pure talent, skill, and ability to operate it effectively! 

· Are planning sessions important to you?

YES!  These meetings are designed to address your questions, comments, and concerns regarding your special event. Planning sessions are very important to the success of your event, especially a wedding reception! These meetings should address the proper planning, coordination, and organization for your event. They allow me to become familiar with your expectations and desires.

· Does quality and service matter to me more

   or does a lower price?

I am willing to take the consultants role and plan a great event so everybody is happy, excited, and comfortable with our presence! Just remember, the memories of your event will last forever, so don't take any chances with the success of your celebration!  I offer high quality performances, a high level of personal service, and customize each of my performances at a professional fee reflecting my experience, knowledge, and passion! Just remember, at a lower price it's a hobby; at a premium its art!  Put your trust in a professional like myself that has the talent and ability to make your celebration unique, fun, and memorable! If you are looking for professionalism, personalized service, and a proven track record that's what I provide. However, if you are looking to solely save a couple bucks, I may not be the right performer for you.

· Does you operate full or part-time?

YES!  I own a full-time, full service entertainment production company that works all week making my performances better!  I am a great resource of information, knowledge, and ideas to make your celebration the best it can possibly be. A part-time company has other commitments besides there entertainment performances. Usually, they are not able to attend conferences, seminars, and programs to make them better as performers. I take pride in my performances and have a passion for what I do!  Furthermore, I abide by a code of ethics and act as an educator to many people I come in contact with. 

· Do you supply backup equipment with every

  performance?

YES!  All professional entertainers know the significance of having backup equipment. "The show must go on" no matter what takes place. Having backup equipment demonstrates that I am not willing to take any chances with the success of your event.

· Do you carry liability and equipment

  insurance?

ABSOLUTELY!  I know the importance of having insurance. Liability insurance protect you and I from any unforeseen events that might result in the damage or injury of the facility or any guest in your attendance. Many facilities today are requiring a certificate of insurance before any setup can begin. Equipment insurance protects me from the loss of any equipment I use due to theft, arson, or natural disaster. This ensures you that I will have the necessary gear to perform and successfully complete your event.

· Do you belong to any national or local associations?

YES!  Being members of national associations demonstrate we are committed to education, business ethics, and the latest information from the industry! I am a proud and active member of the Midwest Association of Professional Disc Jockeys.  Along with being on the National MAPDJ Board as the Membership Director and locally in Wisconsin as a Chapter President. 

· Are you willing to provide references?

YES!  References and testimonials are necessary to illustrate the success of my events first-hand. What better way to teach you about the success of my events than to contact someone who has used my services!

· Are you committed to education?

YES!  The amount of experience and knowledge I have is important to making each and every celebration great! Attending conventions, workshops, and seminars shows initiative to new trends, products, and ideas for an upcoming performance. Reading trade publications demonstrate a willingness to stay on the cutting edge of the industry. A company with years of experience will provide you with references, resources, and relevant information that is useful to the success of your event! Education is an on-going process that allows many companies to prosper and seek new ways of entertaining. I am committed to providing valuable education, high quality performances, and superior service to my clients!

· What is your specialty?

I am passionate about weddings & corporate events because my clients say this is where my skills & talents excel.  I am constantly developing myself professionally in the wedding & corporate markets through workshops, seminars, and college-courses. 

There is no better feeling than seeing wedding couples and/or corporate employees having a great time, dancing, and enjoying themselves with no worries at an event they spent a lot of time and energy planning. 

· How far in advance do you become reserved?

I don't specify a time to reserve because each client is different.  For best results, look around to find what is out there and try to find a personality match.  Use your "gut" feeling when reserving a performer for your event.  Once you find someone you like, don't wait a second longer to reserve them. 

· Can you provide me with information on

   other event professionals?

YES!  Over the years, I have become friends and networking colleagues with many professionals in the industry like caterers, photographers, and videographers to name a few.  As a client, I am able to "pave the way" with valid information on other professionals to assist in making your celebration successful.

· What type of apparel do you wear for your events? 

I let you determine how you would like me to dress for your special occasion. Most of my clients want me to be comfortable, so I typically wear a suit. 

· Do you offer any sort of guarantee?

YES!  I offer a Written Guarantee enforcing that I will abide by our agreement and the contents of it in the most professional manner possible.

· How far in advance do you setup prior to an

  event?

Typically, I arrive 2 hours in advance to setup. By doing this, I make sure everything is ready to go prior to your guests arriving. In addition, early setup eliminates any unforeseen accidents that might come up along the way and is loved by catering managers!

· Can we see you perform at a live event?

Sorry, but NO!  All of the events that I perform at are private for a reason. Most party hosts prefer not to have strangers showing up during their private event. This type of behavior causes "split-loyalites" between the primary and prospective clients. However, I am willing to provide you with a list of client references who have experienced the success of my service in the past!

· What requirements do you need from a 

   facility?

Typically, the only requirements I have for a facility is power consumption. As long as I have (2) 20amp circuits on seperate breakers my needs are met. Since I am all self-contained, no tables and/or skirting is needed.

· Do you request a meal be provided?

No!  I appreciate the offer if given, but I am on your time and at your event to perform. It is a very nice gesture, but not necessary on a majority of occasions.